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Sigrid Penrod, ND ('82)
Briefly describe your practice (business model).
Over the years I have focused on various aspects of naturopathic medicine. I was a primary care physician for a couple of years and then decided to be listed as a "specialist" under the insurance system. At times I have specialized in physical medicine, hypnotherapy, botanical medicine, mega vitamin therapy, auricular medicine (acupuncture) homeopathy, or counseling, allergy work, and detoxing and fasting. Now I use all of these at different times, combined with homeopathy or other energetic support. For the last 5 years I have focused more on whole food supplements and the emotional component of illness.
How is natural medicine accepted in your region?
Western Washington has been open to the benefits of natural medicine for years. I practice also in Eastern Washington where it is more difficult to find referring physicians or people to pay for their own health care. I encounter more serious illnesses in the agricultural communities.
What do you find to be the most interesting aspect of practicing?
The life stories of people and being part of their families. Some of my early patients who I treated as babies or small children are now in college and flying airplanes.
What are your overall marketing strategies?
Staying connected to communities I feel attracted to such as churches, schools, and other health care professionals. Now it’s mostly word of mouth.
What keeps you motivated to practice?
There is always an interesting seminar around the corner. I enjoy being involved in people’s lives and watching them grow and change.
What’s next for you? Where would you like to place your energies?
I would like to be involved in more administrative or international efforts. Nothing on the horizon at this time, however.
What are some of your interests/hobbies outside of healing?
I speak several languages and like traveling to use them. The arts have always been an important part of my life from memberships at the opera, theater, and art museum to knitting sweaters. I garden and design and am an officer of an international organization as well as a board member of an ecology group. The history and healing properties of a wonderful mineral lake here in Eastern Washington are astonishing.