Bastyr University and Choice Organic Teas Expand Successful Tea Line

Wednesday, May 6, 2015

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Summary

Four new wellness teas* will be available online this month and in stores in fall.

Bastyr University and Choice Organic Wellness Teas

Bastyr University and Choice Organic Teas are expanding their popular Wellness Teas* line to include four new blends.

Expecting Baby*, Beauty Detox*, Body Stress Relief*, and Hibiscus Heart* will be available online May 2015 and in retail stores in the fall. The teas were designed to support healthy bodily functions and enhance wellness*, while maintaining great taste.  These certified organic functional teas were specially formulated by a master herbalist and faculty member in Botanical Medicine and Ayurvedic Sciences at Bastyr University. The blends are classified as Herbal Dietary Supplements (HDS), indicating that the product has met FDA standards for quality and testing. As with Choice Organic Teas’ other products, all of the Wellness Teas* are certified organic by QAI for USDA Organic certification.

“It just makes sense to build upon the success of our original eight teas by adding more blends consumers can benefit from,” says Bastyr University Senior Vice President and Provost Timothy C. Callahan, PhD. “We are confident that the new teas will be well-received by specialty tea drinkers who place an emphasis on well-being.”

With the overall growth of the tea category in natural retail markets up more than 9% (SPINS 2014) and medicinal teas as the fastest growing subcategory (up 12%), the addition of these new Wellness Teas* promises to be a welcome addition to store shelves.

Offered at an affordable suggested retail price of $4.69, the four new varieties join the eight existing Bastyr blends: Easy Digest*, Mental Focus*, Breathing Space*, Rest Assured*, Regularity*, Throat Cozy*, Simply Detox*, and Energy Boost*. With the exception of Regularity*, the Wellness Teas* have been formulated for daily use.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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