Bastyr University’s original website was built in 1999 and served us well for many years. However, the University has grown dramatically in that time and technology too has been revolutionized. As the virtual “window” to our University, it is important to us that our website reflects Bastyr’s true character and is simple to navigate. With this website redesign, we intended to improve both the front-end experience and back-end functionality of the site, with the following goals in mind:
By making these updates, we are confident that the overall user experience of our website will be enhanced and that the rich 34-year legacy of our institution is reflected well in a 21st century package.
For years, Bastyr University was known by the color green, which signified respect for nature. While we will always believe in being “green,” our institution has grown significantly and our reputation as an educational leader has reached global status.
As we continue to advance our mission and vision, we feel the time has come for our visual identity to better reflect the prestige, heritage and strength of our institution. Our new bold and distinguished color palette was chosen both to represent our institutional values and to reflect our rootedness in nature:
We feel these colors represent what Bastyr University is and where we are headed in the future.
I hope you are as excited about these changes as we are. While to some they may only be visual, to us they are indicative of the exciting new direction in which Bastyr University is heading. We will always have a deep respect and reverence for our institution’s history, but we are also proud to look forward and lead the way in the natural health arts and sciences.
Daniel K. Church, PhD
President, Bastyr University
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